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Resources: Using Perceptual Maps in Marketing simulation
Complete the simulation, Using Perceptual Maps in Marketing,
located on the student website.
Write a
1,050- to 1,450-word summary in which you address the
following:
For each of the three major phases in the simulation,
describe
The situation
Your recommended solutions, including why
Your results
Summarize the different marketing components addressed in
this simulation by answering the following questions:
What is the relationship between differentiation and
positioning of products or services? Is the repositioning
of the
product in the simulation as you had expected it to be?
Explain why or why not.
What is the effect of the product life cycle on
marketing?
What effect did the product life cycle have on the
product inthe simulation?
Format your
paper consistent with APA guidelines
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